WHAT ARE CURRENT DIGITAL MARKETING TRENDS?

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WHAT ARE CURRENT DIGITAL MARKETING TRENDS?

Digital evolution has become rooted in our daily lives, reshaping various aspects, including marketing. With technology advancing rapidly, digital marketing has emerged as a powerful force with vast potential.

Therefore, to remain competitive in the ever-changing digital marketing industry businesses must embrace adaptability and explore innovative strategies. With emerging technologies such as virtual and augmented reality, artificial intelligence, and voice search, there are abundant opportunities and trends to engage new customers and enhance sales.

So, let’s explore the latest trends in the dynamic field of digital marketing today.

DID YOU KNOW?

In 2020, the global digital marketing market was valued at approximately $350 billion, and experts project that it will grow to reach an estimated $786.2 billion by the year 2026.

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TOP 5 DIGITAL MARKETING TRENDS

Here are five digital marketing trends that are gaining prominence these days:

1. ARTIFICIAL INTELLIGENCE

Artificial Intelligence (AI) has been a topic of great interest worldwide due to its continuous evolution. One prominent application of AI that people encounter frequently is chatbots, which assist in marketing on apps and websites.

AI plays a vital role in enabling organizations to effectively analyze, market, and segment data. It facilitates the dissection, organization, and analysis of diverse behavioral and demographic data, as well as data derived from analytical software. AI surpasses human capabilities in terms of accuracy and efficiency in this regard.

2. INFLUENCER MARKETING

Influencer marketing has emerged as a popular marketing trend in which sellers collaborate with influencers or public figures to promote their products.

WHY INFLUENCER MARKETING?

Now, you might wonder why influencer marketing is considered one of the latest digital marketing trends. The answer lies in its impact on SEO.

To explain, a website’s domain authority is determined by the quality, value, and relevance of its content. When reputable websites with high authority link to a particular website, it signals that the content is valuable and comprehensive.

Influencer marketing can contribute to improving a website’s SEO by generating backlinks from influential sources, ultimately enhancing its domain authority and search engine rankings. 

3. YOUTUBE SHORTS

YouTube Shorts is a fresh approach to sharing short-form video content. These shorts take up the entire mobile screen, with a maximum duration of one minute per video. YouTube recognizes and rewards creators whose shorts generate significant views and engagement.

HOW DO YOUTUBE SHORTS HELP IN MARKETING?

• YouTube shorts help businesses build brand awareness and capture the attention of the general public.
• Engaging content through YouTube shorts has the potential to generate revenue for businesses.
• YouTube shorts can serve as an alternative source of income for businesses.
• Creating captivating and compelling content on YouTube shorts can help businesses achieve their objectives.
• Businesses can leverage YouTube shorts to create a strong online presence and attract a wider audience.

4. VISUAL SEARCH

Visual Search is the latest trend in Digital Marketing that enhances user experiences. It allows users to upload images or capture photos with their devices to search for similar products or pictures. Popular examples of visual search are Pinterest Lens and Google Lens.

When users search for images related to specific products or services, businesses that have optimized their visual content stand a higher chance of appearing in search results, increasing their brand exposure.

THE KEY FEATURES OF GOOGLE LENS:

• By scanning barcodes, Google Lens provides additional details about products and suggests stores where they can be purchased.
• When scanning a business card, Google Lens facilitates saving the contact information or address directly to the user’s device.
• Google Lens offers a convenient way to obtain book summaries and reviews by scanning or searching for books through visual search.
• Scanning event flyers or billboards allows Google Lens to access the user’s calendar and assist in setting up events.
• When scanning paintings in museums, Google Lens provides information about the artist, enabling users to delve deeper into their work.

5. AUGMENTED REALITY

In recent times, augmented reality has gained significant traction as a powerful tool in marketing campaigns. Numerous brands are increasingly embracing experiential marketing, and augmented reality has emerged as a perfect ally due to its remarkable impact.

For several years, there have been just assumptions about the exponential growth of augmented reality in the business and advertising sectors. Now, it appears that this moment has arrived, as more and more advertisements and digital marketing campaigns are incorporating web-based augmented reality experiences.

BEST WAYS TO USE AUGMENTED REALITY IN YOUR MARKETING STRATEGY:

• LET CUSTOMERS TRY BEFORE THEY BUY: Using AR, prospective customers can model and try on makeup, clothing items, and a wide range of home-related products without needing to directly interact with them.
• AUGMENT TOURING: Augmented reality offers the potential for businesses to add a digital component on top of their physical locations and products.
• AUGMENT BRANDING MATERIALS: Augmented reality can take branding materials like business cards and brochures to the next level by adding a virtual component.
• AUGMENTED REALITY FOR B2B: Augmented reality stands ready to transform the B2B customer/vendor by creating significant improvements along the entire chain of the sales process.

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IN CONCLUSION

The current digital marketing industry is shaped by several emerging trends. Artificial intelligence (AI) is being utilized to enhance data analysis, segmentation, and customer interactions through chatbots. Influencer marketing is on the rise, contributing to SEO efforts and boosting domain authority. YouTube Shorts is gaining popularity as a platform for capturing attention, generating revenue, and building brand awareness. Visual search allows businesses to optimize their visual content for improved brand exposure and search rankings. Augmented reality (AR) is being leveraged to create immersive and interactive experiences for customers, enabling them to try products, augment physical locations, and enhance branding materials.

By embracing these trends, businesses can stay ahead of the curve and leverage the power of digital marketing to achieve their goals.