Digital marketing is a fast-paced world with constantly shifting trends and new challenges to tackle. The best digital marketing agencies have team members who are not only passionate about their work but understand the ins and outs of the industry.
If you’re interested in working for a top digital marketing agency, keep reading for insider advice on how to get hired at one! Working at a top agency can be an amazing experience with many benefits, such as more dynamic projects, more opportunities for career growth, and a company culture that aligns with your personal values. With so many different digital marketing agencies, it can be difficult to know which ones might be right for you. To help you narrow down your options, we’ve compiled this guide on how to get hired at a top digital marketing agency.
What You Should Know Before Applying For The Best digital marketing agency
If you’re thinking about applying to The Best digital marketing agency, there are a few key factors you should consider first. First, you’ll want to make sure you have a basic understanding of the overall digital marketing landscape to help you decide which agencies might be a good fit for you. When thinking about digital marketing, it’s helpful to think of it as a Venn diagram with 3 overlapping circles: The first circle is analytics, which refers to collecting data on how users interact with your online properties.
This data is used to inform decision-making, including where and how to invest your marketing dollars. The second circle is content marketing, or the creation of valuable, entertaining or educational content that is shared online with the goal of gaining attention and engaging your audience. Examples of content include blogs, e-books, quizzes, case studies, and more at iBuildwow . The third circle is CRM, or customer relationship management, which refers to managing interactions with online leads and customers. This can include email sequences, automated marketing campaigns and more.
if you’re new to the industry, the first place to start is by taking advantage of all of the free online resources and specifically the free certificate-based programs. We are listing a few here, but your career aspirations and interests should dictate what paths you pursue (SEO, PPC, SEM, copywriting, technology, project management, etc.)
- Google Analytics Certification – Google Analytics is the most widely used web analytics service on the internet. They offer a variety of training and certifications.
- HubSpot Inbound Certification – This is a core certification that every potential digital marketing professional should acquire. In addition, HubSpot offers other relevant certifications and training.
- Copyblogger Membership (Free) – Copyblogger is one of the leaders in content marketing theories and principles. Great for not just copywriters, but digital marketers in general. They offer free training and curriculums.
Networking Is Key
If you’re just starting out in your digital marketing career and are looking to work for a top agency, one of the first things to do is start networking. You might meet someone at a networking event who works at a top digital marketing agency, or you might build relationships with people outside of the industry who have connections in the field. Either way, building relationships is key to getting your foot in the door at an agency, especially if you’re just starting out and don’t have much experience to show on your resume yet. Start by joining a few industry groups in your area.
You can find groups on LinkedIn, Facebook, and other online platforms. Next, make it a priority to attend events and meet people in your industry. If you end up meeting someone who works at a top agency, don’t be shy. Ask them if they know of any openings at their company, or if they could put in a good word for you if there isn’t anything open right now.
Showcase Your Technical Skills
If you want to work in analytics, content, or customer relationship management, you’ll need to prove that you have the necessary technical skills. Analytics: If you want to work in analytics for a top digital marketing agency, you’ll likely need to know how to use various tools, such as Google Analytics, Mixpanel, Clicky, and more. If you’re trying to break into the field, you can start by taking free online courses, such as the Google Analytics Academy, to learn the basics of analytics.
You can also try setting up Google Analytics for your personal website or blog to get experience. You’ll be one step closer to getting hired at a top agency by showing that you have a solid grasp of the basics. Content: If you want to work in content for a top agency, you’ll likely need to know how to create engaging, valuable content that resonates with your audience.
By starting your own blog and writing consistently to hone your skills, you can showcase your content-creation skills to potential employers. You can also try creating an e-book or other piece of content that would be helpful to your target audience. Customer Relationship Management: If you want to work in CRM for a top digital marketing agency, you’ll need to show that you have strong customer service skills and can manage a diverse customer base. By creating a customer service sequence on your own, such as an onboarding sequence for a SaaS product or creating a help sequence for a website, you can showcase your CRM skills to potential employers.
Make The Case For Being A Talent Scout
Some top digital marketing agencies hire recruiters to find new talent and help hire new team members. If you’re interested in this type of role, make sure to let your potential employers know that. If you’re already working at a digital marketing agency and are responsible for hiring new team members, you may have the opportunity to hire new talent for your team.
In this case, you can make the case for hiring someone with fresh, new skills by bringing them on board. By bringing new talent on board with fresh skills, you can help your company stay ahead of the curve, making your entire team more effective at their jobs.
Showcase Your Creative Skills For The Best digital marketing agency
If you want to work in content for a top digital marketing agency, you can make the case for hiring you by showcasing your creative skills. When it comes to showcasing your creative skills, you have a few options. First, you can create a portfolio of your best content, such as blog posts, e-books, and social media posts. By creating a portfolio of your work, you can show potential employers that you are a creative and consistent content creator. Another option is to host a free webinar or online workshop. This is a great way to showcase your creative skills while helping your audience. Finally, you can host a creative challenge to demonstrate your creative skills and invite your peers or other members of your industry to participate.
If you want to work for a top digital marketing agency. you’ll need to be prepared to put in the work. By following these nine steps, you’ll be one step closer to your dream job. Now, it’s time to get out there and start networking, brushing up on your technical skills, making the case for being a talent scout, and showcasing your creative skills so you can land your dream job at a top digital marketing agency. If you follow these steps, you’ll be well on your way to getting hired at a top digital marketing agency. Now, it’s time to get out there and make your career dreams a reality!